balancing size and quality diamond

When it comes to diamond shopping we all know one of the most important of the 4 C's is undoubtedly COLOR. A diamond is graded base on the absence of color. Color saturation gradually increases with each letter grade starting at D being colorless all the way down to Z. Rare diamonds are found in the colorless range of D, E, and F. A lot of value can be found by opting for a diamond in the Near Colorless range. Specifically we want to focus on I color diamonds since we find these offer amazing value when shopping!  There are ranges within each grade so some "I" colors will look much better than others. This is where we come into play! Providing you with real life visuals so you can make an educated decision.  Watch this close up video as a guide and read along below for a more in depth look on why we think I color diamonds make an amazing choice for you.  Continue reading →

When it comes to choose the perfect diamond the first thing that comes to a client's mind is the size, or carat weight which is the unit of measurement.   While many become overly concerned with the numbers themselves, we try to stress that you should always seek value.  In terms of diamond weight, we all know about those juicy round numbers like 1.0, 1.5, 2.0, 2.5 and so on, as being target goals for your purchase.  However, there are options in between these carat weights that we like to refer to as "off sizes" (also known as special sizes). In this post we are going to talk about 1.70 carat range diamonds with high color/clarity grades across several shapes, and give you some insight into why these are such hot items.  While you may hear people tell you to go after a 1.99 carat diamond to get better value, that is false because it will only be a tad less expensive than a 2 carat and not of any significant savings to your pocket.  Follow along with this detailed HD video showing each diamond from our current inventory alone and a side by side comparison Continue reading →