Diamonds 101

By Aric Behar

As someone who has been in the jewelry trade for close to 15 years, I know just how hard it is to understand all the details and nuances to look for when purchasing a diamond. It took me many years to confidently know what to look for when buying them for our inventory and I still find myself learning something new each day.

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We’ve broken down a few of the most common and prevalent Diamond Ring Misconceptions to help you better navigate through the engagement ring process successfully!

Chances are if you made it here, you are in the market for an engagement ring, so congratulations! The engagement ring buying process is an exciting milestone for any couple, but that is not to say that the process is always a simple one. In the age of the internet, thousands of resources are available at our fingertips with the click of a button. Add this surplus of information to the opinions of those closest to you, and you can easily find yourself overwhelmed with contradictory guidance! 

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Like any fashion, engagement ring trends change over time; that goes for both the overall design of the ring and the center-stone shape itself. In this post, we are going to focus on the Most Popular Diamond Shapes as it stands near the end of the year 2020.

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What does EYE CLEAN mean? 

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 Oval diamonds have surged in popularity in recent years thanks to the likes of many celebrities like Blake Lively and Haley Bieber. This elongated shape gained it's favor among many clients because of the spread, sparkle, and softness the oval naturally exudes. With an abundance of shapes available on the diamond market, choosing which shape best describes your love is no easy feat! Whether you are considering an oval or already have your heart set on one, we have outlined what you need to know about this beautiful shape before taking your next step. Prepare to be oval-whelmed! Continue reading →

When shopping for fine jewelry, especially engagement rings, it is important to keep in mind the durability of the gemstones you are considering. Durability will not only impact the stone type you choose, but also how you wear your jewelry, when you wear it, and how you care for it.  Continue reading →

As if buying a diamond wasn’t complicated enough, an added element that goes beyond the basic 4C’s requires additional consideration: diamond ratios. Luckily, this uncharted territory isn’t as difficult to understand as one might think! In an effort to ease your diamond buying experience, we’ve simplified what you need to know about measurement ratios to help get you to the finish line of finding your perfect diamond!

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Lab-grown diamonds are real diamonds with the same chemical composition as natural mined diamonds. Although they are man-made, they still exhibit variations across the 4C’s - Carat, Color, Clarity, & Cut. 

Lab-grown diamonds are a great budget-friendly option, and are typically priced around 30%-50% less than natural diamonds. In this post we’ll provide guidance on what to keep in mind when choosing a lab-grown based on the 4C’s. Continue reading →

Though the GIA only provides a concrete cut grade for round brilliant cut diamonds, there are some extra facets of diamond quality to keep in mind when opting for a non-round stone. One of these characteristics is the bow-tie effect. In this post we’ll provide some clarity around common questions we receive regarding this non-measurable factor! Continue reading →

When shopping for a diamond or an engagement ring, one of the first (and most commonly asked) questions is: How much does a diamond cost?

The next question is: What can I sacrifice to save money and get the best value?

Buying a diamond can be tricky, but one of the areas where we suggest some flexibility is in the Fluorescence grade. This may be shocking considering the confusion that generally surrounds this topic, but read on and we’ll explain why!

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