44 E 46th St · New York, NY 10017              (212) 869-4731

Welcome to Our New York Store

The new Lauren B Jewelry showroom is finally open! Take a sneak peak inside by watching this video here! The showroom is located at 44 East 46th Street, New York, NY 10017. It is nestled on 46th between Madison and Park avenues, two blocks from Grand Central Station, a short walk from Rockefeller Center, and easily accessible at ground level by taxi. For full store directions please click here and if you plan on driving use this website to find the best parking garage rates nearby.

Lauren B is a well-respected and trusted family jeweler that has become steadfast in the NYC jewelry industry. Our vast inventory of diamonds, engagement rings, and bridal jewelry is updated every day, and is ever-changing. From modern, to more traditional styles, Lauren B has something to meet everyone’s needs and budget.  

What makes the difference at our store is a dedicated, highly knowledgable team of professionals. Helping our clients find the perfect, timeless ring of their dreams makes each and every one of us happy every time! There is no guesswork here. Guiding you through the process of narrowing down endless options to a piece that fits your finger, your style, your budget, and your life, is something we take personally. Check out the Lauren B diamond & design adviser team here

While we are experts at providing every little detail, video, photo, phone call, and email in working with our convenient, online shopping experience, there is nothing like Lauren B’s in-store process. From working with loose diamonds, to designing pieces using our giant touchscreen, iPads, iPhones, and full set of CZ sizing rings, the showroom provides a hands-on, personalized path to designing your most cherished piece of jewelry.

Whether you are just browsing, or ready to produce your piece, please do come see us! You can contact us via phone at (212) 391-0633 or e-mail us directly at [email protected]  For full store hours and to schedule an appointment click here



Based on 135 Reviews
AND my ring is absolutely stunning! I've never gotten so many compliments in my life. It is definitely the ring of my dreams (literally I dreamt about it)! Thank you for creating such a wonderful experience for us!
Paige C
Shipping the ring from New York to Chicago was quick and painless. I would recommend this jeweler to my friends and family in the future.
Dylan G
My boyfriend (now fiance) proposed to me with the most beautiful pear shaped ring I have ever seen! He was assisted in the process by Fabrizio and he had nothing but great things to say about him.
Kaitlin V
In the end, I went with an amazing teardrop stone with a custom minimal design, that I could only find to my standards at Lauren B.
Charles I
Yes, their IG game is STRONG, but in reality, Lauren B lives up to the hype. The staff is incredibly professional and knowledgeable, and I enjoyed every bit of my experience there.
Jackie S
I recently purchased an amazing pear shape engagement ring from Lauren B and I have never experienced a more pleasant experience at a jewelry store. I set up an appointment with Gabby after my fiancee' took a look at rings and mentioned how helpful she wa
Manny V
Had the best experience working with this place! In the military and had to order from afar but they worked with until I found the best ring and when my schedule got shifted they were able to work with that and get the ring done in time
Nick S
I have loved Lauren B rings for a very long time and I never thought I would be getting a beautiful custom made engagement ring all the way from New York! Their quality of service & customer service is unbeatable my fiancé had nothing but good things to s
Dine E
We are happy we came to Lauren B. We ended up buying a pair of stud earrings and an eternity wedding band that matches my engagement ring.
Shay L
My fiancé and I got engaged back in October and still today I am in awe of my ring. We worked with Tony over the course of almost a year and a half to create the perfect ring.
Briana O
Based on 334 Reviews
It was a very easy process thanks to Rosario , she helped us find the perfect setting we were looking for and create the perfect ring.
Angela S
Having never stepped into the store since I live in a different state, all of our exchanges were over email but she was still very thorough and even recorded HD videos to show me the diamond and the final product
Dale K
I Purchased an engagement ring from Lauren B in January of 2018. Needless to say, I was not disappointed! They delivered a quality product, as well as quality service.
Gerald J
I was hesitant and somewhat nervous at first to design and purchase a handmade ring without being able to visit the store physically, but Lauren B has a wonderful team and systems in place that immediately made me feel comfortable
Andrew D
Beautiful ring! Staff was very prompt, helpful and professional. Out of state buyer living in FL and the process was very easy and fun.
Jason B
Everyone was so welcoming and knowledgeable. Polina helped us navigate through the different cuts, styles and settings that would be perfect for us.
Amanda C
I live in Los Angeles, and Tony made the entire experience working remote easy. He sent different options and videos of each diamond. He made sure to get me the best value within my budget.
Sam T
The ring was absolutely perfect, my fiance loved it. I couldnt have asked for better service or a better finished product.
Andrew S
There are so many reasons why I am overjoyed that Lauren B created my engagement ring. I would (and have!) recommend her to my family, friends, and strangers on the street. Her work is beautiful, the customer service is next level, and her care is illustr
Hannah O
Could not of asked for a better experience. Fabrizio was so hopeful and knowledgeable with getting my fiancé her perfect ring.
Dominic P