Please note there will temporarily be NO "in-store appointments". Please shop with us remotely

44 E 46th St · New York, NY 10017              (212) 869-4731

Welcome to Our New York Store

Take a sneak peak inside our New York City showroom by watching this video here! The showroom is conveniently located at 44 East 46th Street, New York, NY 10017. It is nestled on 46th between Madison and Park avenues, two blocks from Grand Central Station, a short walk from Rockefeller Center, and easily accessible at ground level by taxi. For full store directions please click here and if you plan on driving use this website to find the best parking garage rates nearby.

At Lauren B, the showroom is broken down into different product sections to help create a smooth client experience.  Our diamond center-stone engagements are grouped together according to style and shape and seugues into our expansive moissanite engagement ring collection.  If you are in the market for the perfect band to pair with your engagement ring, be sure to browse our "wedding band bar" filled with various diamond and gemstone wedding bands in all carat sizes, stone shapes, metal colors and designs. We have both women and men designs available!  There is also a seated loose diamond viewing area where clients can compare center-stone options in a comfortable, hassle free environment. That area is surrounded by our color gemstone and yellow diamond collection and throughout the store you will find our fine jewelry collection including diamond and color stone earrings, necklaces, bracelets and cockatil rings.  

What makes the difference at our store is a dedicated, highly knowledgable team of professionals. Helping our clients find the perfect, timeless ring of their dreams makes each and every one of us happy every time! There is no guesswork here. Guiding you through the process of narrowing down endless options to a piece that fits your finger, your style, your budget, and your life, is something we take personally. Check out the Lauren B diamond & design adviser team here

While we are experts at providing every little detail, video, photo, phone call, and email in working with our convenient, online shopping experience, there is nothing like Lauren B’s in-store process. From working with loose diamonds, to designing pieces using our giant touchscreen, iPads, iPhones, and full set of CZ sizing rings, the showroom provides a hands-on, personalized path to designing your most cherished piece of jewelry.

Whether you are just browsing, or ready to produce your piece, please do come see us! You can contact us via phone at (212) 391-0633 or e-mail us directly at [email protected]  For full store hours and to schedule an appointment click here



Based on 200 Reviews
Definitely going to recommend Lauren B Jewelry to my friends and family. Great service and team over there. Thank you again!
Paulo T.
I will recommend Lauren B to anyone shopping for a ring. Their service is incredible. A couple days ago I asked my gf to marry me. My now fiancée absolutely loves the 1.72 radiant cut that Claire helped me choose. Thank you Lauren B and thank you Claire!
Jason T.
Eddie is such a pleasure to work with, was so patient with us throughout the process and truly delivered with exactly what I was looking for. since making my engagement ring almost a year ago, (and then remaking it after running it through the garbage dis
Dorie S.
I could not have been more pleased and at ease working with Claire! She never pressured me, was super friendly and extremely patient when I inquired about other settings. Claire was also very detailed about the remote process and stayed in contact with
Francine V.
Our consultation went so well that we didn't hesitate to put money down to secure the diamond that she had in mind for us without even seeing it in person! She will work within your budget. We are consistently communicating via email with pictures and vid
Rachel D.
Tia was super sweet and helpful. She listened to what I wanted and worked with the manager to make sure we were happy with everything. She called and emailed me several times - communication was great! We were a little tight on time between the order and
Angelina V.
Fabrizio went above and beyond to not only make sure I was comfortable, but to really cater to my needs and was super patient with me. He is super kind and helpful, and the store as a whole has an incredible selection and atmosphere.
Michelle C.
After visiting 3 alternate jewelers, Courtney, without a doubt offered the best service, knowledge and competitive pricing. The process was seamless and enjoyable. We got engaged in November and I couldn't be happier that I have such a perfect perfect rin
Allison Z.
When I saw the end product of my ring, I was in complete shock! It turned out better than I could have ever imagined! Shipping to San Diego was also super easy. Overnight shipping and there were no issues with it! I get compliments on my ring all the time
Andrea B.
I could not be happier with the quality of my ring and the service provided at Lauren B! Fabrizio was a great help for my fiancé Chris in assisting him in creating the most perfect diamond and setting combination! He gave great advice to us both and even
Samantha C.
Based on 750 Reviews
It was a very easy process thanks to Rosario , she helped us find the perfect setting we were looking for and create the perfect ring.
Angela S
Having never stepped into the store since I live in a different state, all of our exchanges were over email but she was still very thorough and even recorded HD videos to show me the diamond and the final product
Dale K
I Purchased an engagement ring from Lauren B in January of 2018. Needless to say, I was not disappointed! They delivered a quality product, as well as quality service.
Gerald J
I was hesitant and somewhat nervous at first to design and purchase a handmade ring without being able to visit the store physically, but Lauren B has a wonderful team and systems in place that immediately made me feel comfortable
Andrew D
Beautiful ring! Staff was very prompt, helpful and professional. Out of state buyer living in FL and the process was very easy and fun.
Jason B
Everyone was so welcoming and knowledgeable. Polina helped us navigate through the different cuts, styles and settings that would be perfect for us.
Amanda C
I live in Los Angeles, and Tony made the entire experience working remote easy. He sent different options and videos of each diamond. He made sure to get me the best value within my budget.
Sam T
The ring was absolutely perfect, my fiance loved it. I couldnt have asked for better service or a better finished product.
Andrew S
There are so many reasons why I am overjoyed that Lauren B created my engagement ring. I would (and have!) recommend her to my family, friends, and strangers on the street. Her work is beautiful, the customer service is next level, and her care is illustr
Hannah O
Could not of asked for a better experience. Fabrizio was so hopeful and knowledgeable with getting my fiancé her perfect ring.
Dominic P