Welcome to Our NYC Jewelry Store

Take a sneak peak inside our New York City showroom by watching this video here! The showroom is conveniently located at 44 East 46th Street, New York, NY 10017. It is nestled on 46th between Madison and Park avenues, two blocks from Grand Central Station, a short walk from Rockefeller Center, and easily accessible at ground level by taxi. For full store directions please click here and if you plan on driving use this website to find the best parking garage rates nearby.  

For the Health & Safety of our community we are requiring facemasks, limited capacity, no waiting area, and sanitary procedures. You can read more about it here 

At Lauren B, the showroom is broken down into different product sections to help create a smooth client experience.  Our diamond center-stone engagements are grouped together according to style and shape and seugues into our expansive moissanite engagement ring collection.  If you are in the market for the perfect band to pair with your engagement ring, be sure to browse our "wedding band bar" filled with various diamond and gemstone wedding bands in all carat sizes, stone shapes, metal colors and designs. We have both women and men designs available!  There is also a seated loose diamond viewing area where clients can compare center-stone options in a comfortable, hassle free environment. That area is surrounded by our color gemstone and yellow diamond collection and throughout the store you will find our fine jewelry collection including diamond and color stone earrings, necklaces, bracelets and cockatil rings.  

What makes the difference at our store is a dedicated, highly knowledgable team of professionals. Helping our clients find the perfect, timeless ring of their dreams makes each and every one of us happy every time! There is no guesswork here. Guiding you through the process of narrowing down endless options to a piece that fits your finger, your style, your budget, and your life, is something we take personally. Check out the Lauren B diamond & design adviser team here

While we are experts at providing every little detail, video, photo, phone call, and email in working with our convenient, online shopping experience, there is nothing like Lauren B’s in-store process. From working with loose diamonds, to designing pieces using our giant touchscreen, iPads, iPhones, and full set of CZ sizing rings, the showroom provides a hands-on, personalized path to designing your most cherished piece of jewelry.

Whether you are just browsing, or ready to produce your piece, please do come see us! You can contact us via phone at (212) 391-0633 or e-mail us directly at [email protected]  For full store hours and to schedule an appointment click here