44 E 46th St · New York, NY 10017            Phone Icon  (212) 869-4731

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Welcome to Our NYC Jewelry Store

Take a sneak peak inside our New York City showroom by watching this video here! The showroom is conveniently located at 44 East 46th Street, New York, NY 10017. It is nestled on 46th between Madison and Park avenues, two blocks from Grand Central Station, a short walk from Rockefeller Center, and easily accessible at ground level by taxi. For full store directions please click here and if you plan on driving use this website to find the best parking garage rates nearby.  

For the Health & Safety of our community we are requiring facemasks, limited capacity, no waiting area, and sanitary procedures. You can read more about it here 

At Lauren B, the showroom is broken down into different product sections to help create a smooth client experience.  Our diamond center-stone engagements are grouped together according to style and shape and seugues into our expansive moissanite engagement ring collection.  If you are in the market for the perfect band to pair with your engagement ring, be sure to browse our "wedding band bar" filled with various diamond and gemstone wedding bands in all carat sizes, stone shapes, metal colors and designs. We have both women and men designs available!  There is also a seated loose diamond viewing area where clients can compare center-stone options in a comfortable, hassle free environment. That area is surrounded by our color gemstone and yellow diamond collection and throughout the store you will find our fine jewelry collection including diamond and color stone earrings, necklaces, bracelets and cockatil rings.  

What makes the difference at our store is a dedicated, highly knowledgable team of professionals. Helping our clients find the perfect, timeless ring of their dreams makes each and every one of us happy every time! There is no guesswork here. Guiding you through the process of narrowing down endless options to a piece that fits your finger, your style, your budget, and your life, is something we take personally. Check out the Lauren B diamond & design adviser team here

While we are experts at providing every little detail, video, photo, phone call, and email in working with our convenient, online shopping experience, there is nothing like Lauren B’s in-store process. From working with loose diamonds, to designing pieces using our giant touchscreen, iPads, iPhones, and full set of CZ sizing rings, the showroom provides a hands-on, personalized path to designing your most cherished piece of jewelry.

Whether you are just browsing, or ready to produce your piece, please do come see us! You can contact us via phone at (212) 391-0633 or e-mail us directly at [email protected]  For full store hours and to schedule an appointment click here



Based on 200 Reviews
Alex helped create my dream ring! I decided to go back to Lauren b after all I just have been wanting a Lauren b ring for a long time and their quality is unmatched. I'm such a happy girl! Thank you Lauren b. My ring is absolutely stunning!
Casandra C.
I purchased a ring from Fabrizio and couldn't be happier! Fantastic product and service, a really great experience all around. Would definitely recommend
Zachary B.
Alex helped create my dream ring! I decided to go back to Lauren b after all I just have been wanting a Lauren b ring for a long time and their quality is unmatched. I'm such a happy girl! Thank you Lauren b. My ring is absolutely stunning!
Cassandra C.
Lauren B Jewelry is the place to create and purchase customized rings. My fiancée and I just recently enhanced her engagement ring that we bought in August 2019 from Lauren B Jewelry. We worked with Lauren B design consultant Jennifer Thompson. Jennif
George L.
They have so many options. So many diamonds. Moissaintes. Other precious gemstones and lots of studio jewelry as well. They have a great system of working with people from afar especially during COVID Times. They send you custom videos along the way to e
Ashley P.
This was the easiest process ever. The most important day in my life in proposing to my now fiancé and Fabrizio from Lauren B jeweler provided A1 service. They will see you all the way through the process and they have great prices for great quality rings
Steven A.
I cannot state enough how grateful I am for the unbelievable and stellar service given to us by Fabrizio and Lauren B. Thank you again so much!
Michael L.
My fiancé purchased my engagement ring from Lauren B Jewelry using Brit Nolan. The process was easy & stress free. Brit is patient, highly knowledgeable and will go above and beyond to get the ring that you want. We now have a family jeweler for LIFE. Can
Alexi G.
I wholeheartedly recommend Lauren B, for not just their beautiful jewelry but also their customer service. Fabrizio made miracles happen for us!!
Anum A.
Thank you Claire for helping my fiancé create my dream engagement ring the quality of this diamond and the sparkle it gives off is INSANE photos/videos don't even do it justice. It sparkles in the dark. I'm so in love with it and I'd recommend Lauren B
S G.
Based on 750 Reviews
We worked with Alex at Lauren B. She was so helpful and super patient. I got the most beautiful diamond ring I could have ever imagined! Thank you soooo much!
Michelle C.
This review is long over due, BUT I worked with Brittany Nolan to purchase an engagement ring in December 2020 and couldn't be any happier with the experience/ring! The buying experience could've made very difficult with the pandemic, but Brittany found a
Joey D.
Yes I had a wonderful experience all the way thru my process of picking the right ring with the help of Fabrizio. Everything was excellent even the shipping process was on point thanks again Fab for helping me out
Lasheika L.
Wonderful experience working with Lauren B! I found their work through Instagram and knew instantly I needed to work with them. I worked with Lauren to design my engagement ring and she was extremely fast to respond to the multitude of e-mails I sent her
Rachael S.
Had an exceptional experience working with Lauren B Jewelry and Claire. Claire was incredibly receptive, and truly offered a fantastic service.
Sam E.
Great experience, Eddie was very helpful in aiding us to choose our wedding bands. No disappointments!!!
Lauren is absolutely amazing! She was extremely nice and helpful. The experience was great, I would absolutely recommend!
Diana D.
I worked with Lauren Shmueli to get my ring set in the most perfect, flawless six prong setting. She made it so easy to pick out a design, get the ring, and pay all over the computer since it was COVID.We had skype calls, multiple emails threads, and
Parth P.
I had the pleasure of working with Claire Kalletta on the purchase of the engagement ring and wedding bands. She was very helpful and provided prompt and personalized service. We are very pleased with our rings from Lauren B Jewelry and I compliment them
Ben T.
It was a such a wonderful experience working Claire at Lauren B, as she will take her time to understand all of your interests and needs. We specifically felt like valued customers given her patience, flexibility, and friendliness. The entire process was
Adi P.