44 E 46th St · New York, NY 10017              (212) 869-4731

Welcome to Our NYC Jewelry Store

Take a sneak peak inside our New York City showroom by watching this video here! The showroom is conveniently located at 44 East 46th Street, New York, NY 10017. It is nestled on 46th between Madison and Park avenues, two blocks from Grand Central Station, a short walk from Rockefeller Center, and easily accessible at ground level by taxi. For full store directions please click here and if you plan on driving use this website to find the best parking garage rates nearby.  

For the Health & Safety of our community we are requiring facemasks, limited capacity, no waiting area, and sanitary procedures. You can read more about it here 

At Lauren B, the showroom is broken down into different product sections to help create a smooth client experience.  Our diamond center-stone engagements are grouped together according to style and shape and seugues into our expansive moissanite engagement ring collection.  If you are in the market for the perfect band to pair with your engagement ring, be sure to browse our "wedding band bar" filled with various diamond and gemstone wedding bands in all carat sizes, stone shapes, metal colors and designs. We have both women and men designs available!  There is also a seated loose diamond viewing area where clients can compare center-stone options in a comfortable, hassle free environment. That area is surrounded by our color gemstone and yellow diamond collection and throughout the store you will find our fine jewelry collection including diamond and color stone earrings, necklaces, bracelets and cockatil rings.  

What makes the difference at our store is a dedicated, highly knowledgable team of professionals. Helping our clients find the perfect, timeless ring of their dreams makes each and every one of us happy every time! There is no guesswork here. Guiding you through the process of narrowing down endless options to a piece that fits your finger, your style, your budget, and your life, is something we take personally. Check out the Lauren B diamond & design adviser team here

While we are experts at providing every little detail, video, photo, phone call, and email in working with our convenient, online shopping experience, there is nothing like Lauren B’s in-store process. From working with loose diamonds, to designing pieces using our giant touchscreen, iPads, iPhones, and full set of CZ sizing rings, the showroom provides a hands-on, personalized path to designing your most cherished piece of jewelry.

Whether you are just browsing, or ready to produce your piece, please do come see us! You can contact us via phone at (212) 391-0633 or e-mail us directly at [email protected]  For full store hours and to schedule an appointment click here



Based on 200 Reviews
Lauren B Jewelry is the place to create and purchase customized rings. My fiancée and I just recently enhanced her engagement ring that we bought in August 2019 from Lauren B Jewelry. We worked with Lauren B design consultant Jennifer Thompson. Jennif
George L.
They have so many options. So many diamonds. Moissaintes. Other precious gemstones and lots of studio jewelry as well. They have a great system of working with people from afar especially during COVID Times. They send you custom videos along the way to e
Ashley P.
This was the easiest process ever. The most important day in my life in proposing to my now fiancé and Fabrizio from Lauren B jeweler provided A1 service. They will see you all the way through the process and they have great prices for great quality rings
Steven A.
I cannot state enough how grateful I am for the unbelievable and stellar service given to us by Fabrizio and Lauren B. Thank you again so much!
Michael L.
My fiancé purchased my engagement ring from Lauren B Jewelry using Brit Nolan. The process was easy & stress free. Brit is patient, highly knowledgeable and will go above and beyond to get the ring that you want. We now have a family jeweler for LIFE. Can
Alexi G.
I wholeheartedly recommend Lauren B, for not just their beautiful jewelry but also their customer service. Fabrizio made miracles happen for us!!
Anum A.
Thank you Claire for helping my fiancé create my dream engagement ring the quality of this diamond and the sparkle it gives off is INSANE photos/videos don't even do it justice. It sparkles in the dark. I'm so in love with it and I'd recommend Lauren B
S G.
I worked with Claire and she could not have have been more amazing. I started browsing for engagement rings during the early parts of the pandemic when the store wasn't open and everything had to be done remotely and she could not have made the experience
Alex G.
After searching endlessly everywhere in NY for the right engagement ring, Lauren B came through with the perfect one. I worked with Lauren and she really took the time to understand what I was looking for, budget, style, and all else and hand picked a bea
Jonathan R.
Lauren B was amazing to my fiancé and Me! We absolutely LOVE the Asscher cut ring we found at Lauren B. It was perfect for her, and Gabby was amazing in helping me secure it. We will definitely be back for future jewelry purchases. Thank you Gabby and Lau
Keely G.
Based on 750 Reviews
Lauren B is an amazing jewelry shop and they provide an awesome experience. My fiancé and I worked with Claire to reset my engagement ring and it was a very seamless experience. She got my ideas down perfectly and executed the perfect ring! Highly recomme
Chibuzo O.
Kathryn was extremely helpful and great to work with! She was quick to respond with all my questions and helped me select an amazing engagement ring for my fiancé. I highly recommend working with Kathryn and Lauren B Jewelry!
I recently purchased my engagement from Lauren B from Claire and couldn't be happier! Over the course of many months from starting my search to narrowing down what I was exactly looking for, Claire went above and beyond to not only help me, but also educa
Jatin P.
Love Lauren B! Kathryn Rawlick was invaluably helpful from the minute I stepped into the showroom, happy to show me as many different stones and settings as I asked for! I wanted a simple stone in a simple setting, and the Lauren B 6-prong setting showcas
Ryan K.
Very enjoyable overall experience, I worked with Fabrizio Aiello and he made the whole process quick, easy, and stress free. Highly recommend.
Matt S.
I would give more than 5 stars if I could! Lauren helped me to pick out the perfect, absolutely stunning ring for my 5th anniversary gift, it feels like I am engaged all over again. Lauren was so patient and knowledgeable in answering all of my questions.
Jenny L.
Our experience was great! My husband and I didn't get a chance to visit the LAURENB store in person. We bought our engagement ring online. Kathryn helped us in the purchasing process, and she was accommodating and informative! I love my LB Oval three ston
Sohelia A.
Eddie was a huge help in getting me the perfect ring for my now-fiancée. He explained everything about the diamond, the setting, and gave me plenty of options to choose from. We will be coming back for wedding bands for sure! Don't make the mistake of not
Mike G.
Thanks Brittany N. for making the process of purchasing an engagement ring a breeze. I highly recommend using Brittany for any purchases from Lauren B. Jewelry. The ring is amazing.
Dillon M.
Lauren helped me pick out the perfect diamond/ring for my wife. I was nervous and uneducated prior but she helped me understand all about the diamond. She was patient with my lack of knowledge and worked within my budget. My wife is super happy with her
Dave G.