44 E 46th St · New York, NY 10017            Phone Icon  (212) 869-4731

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Welcome to Our NYC Jewelry Store

Take a sneak peak inside our New York City showroom by watching this video here! The showroom is conveniently located at 44 East 46th Street, New York, NY 10017. It is nestled on 46th between Madison and Park avenues, two blocks from Grand Central Station, a short walk from Rockefeller Center, and easily accessible at ground level by taxi. For full store directions please click here and if you plan on driving use this website to find the best parking garage rates nearby.  

For the Health & Safety of our community we are requiring facemasks, limited capacity, no waiting area, and sanitary procedures. You can read more about it here 

At Lauren B, the showroom is broken down into different product sections to help create a smooth client experience.  Our diamond center-stone engagements are grouped together according to style and shape and seugues into our expansive moissanite engagement ring collection.  If you are in the market for the perfect band to pair with your engagement ring, be sure to browse our "wedding band bar" filled with various diamond and gemstone wedding bands in all carat sizes, stone shapes, metal colors and designs. We have both women and men designs available!  There is also a seated loose diamond viewing area where clients can compare center-stone options in a comfortable, hassle free environment. That area is surrounded by our color gemstone and yellow diamond collection and throughout the store you will find our fine jewelry collection including diamond and color stone earrings, necklaces, bracelets and cockatil rings.  

What makes the difference at our store is a dedicated, highly knowledgable team of professionals. Helping our clients find the perfect, timeless ring of their dreams makes each and every one of us happy every time! There is no guesswork here. Guiding you through the process of narrowing down endless options to a piece that fits your finger, your style, your budget, and your life, is something we take personally. Check out the Lauren B diamond & design adviser team here

While we are experts at providing every little detail, video, photo, phone call, and email in working with our convenient, online shopping experience, there is nothing like Lauren B’s in-store process. From working with loose diamonds, to designing pieces using our giant touchscreen, iPads, iPhones, and full set of CZ sizing rings, the showroom provides a hands-on, personalized path to designing your most cherished piece of jewelry.

Whether you are just browsing, or ready to produce your piece, please do come see us! You can contact us via phone at (212) 391-0633 or e-mail us directly at [email protected]  For full store hours and to schedule an appointment click here



Based on 200 Reviews
It was an absolute pleasure working with Claire at Lauren B! I am in love with my custom hybrid step cut engagement ring thanks to her expertise and attention detail. Claire was patient and responsive with any questions we had throughout the process. She
Paige K.
I simply cannot put into words what a very splendid experience it was working with Lauren B! I worked with Alex who walked me through the entire process. She was extremely welcoming and knowledgeable when it came to selecting the center stone and setting.
Daniel C.
I recently purchased my 3rd ring from Lauren B - an oval eternity band for my wife as a "push gift" as she calls it.The ring is amazing, and was completed on time and is exactly what she wanted - beautiful!!
John S.
I highly recommend Lauren B & especially our sales agent Fabrizio. You can specifically ask to work with him & I suggest you do! He is patient, knowledgeable & super friendly. He makes you feel calm when choosing from so many options! Honestly, the whole
Dee J.
If you are looking to make a big jewelry purchase, go to Lauren B Jewelers! My boyfriend (now fiancé) had the absolute pleasure of working with Lauren herself! We were both so lucky to have her expertise and exquisite professionalism when it came to selec
Hope K.
I'm one of those people who asks A LOT of questions before making big decisions, and Claire, my design consultant, was more than helpful and patient with me! After showing her my current ring and pictures from their Instagram of what I hoped my ring would
Chelsea L.
Mike Jamgotchian was a pleasure to work with. He helped me find the perfect engagement ring for my now fiance. He was 100% professional and wanted to make sure I got exactly what I wanted for the best price. I look forward to working with him again for th
Silvestre R.
Still swooning over my ring! Realized I forgot to add photos to my first review. I look forward to visiting the shop in person, as Covid postponed our trip. Their designs are beyond beautiful and I encourage everyone to follow them on Instagram for your d
Selam S.
Absolutely in love with my Lauren B engagement ring! I found them randomly from a pop up on my Instagram. My fiancée wanted me to have exactly what I wanted and I knew this was the jeweler I wanted my ring to come from. Haley helped us with pricing for my
E P.
I had a great experience buying an engagement ring here. This was my first experience buying expensive jewelry and I was little nervous that it would have that 'car dealership' vibe where you would be pressured into buying something more expensive or be s
Damian M.
Based on 750 Reviews
I worked with Niraj to find my ring and he went above and beyond to make sure I knew everything I needed to to make the best choice possible. Very happy with him and my overall experience!
Karteek C.
Excellent option for beautiful engagement rings! Claire was very responsive and knowledgeable in assisting me. She was even able to nail down my fiance's ring size to perfection just by looking at a photo of her hand (it was a surprise so I didn't ask dir
Alberto C.
Worked with Niraj and we are VERY pleased! He was super informative and helpful, explaining everything and giving great suggestions. The ring came out beautiful and it even was ready and in our hands earlier than expected. Glad we chose Lauren B!
Kishan S.
Great experience, quick and responsive and the ring was to me within a week of inquiring about it. Thank you a ton!!
Alex D.
Great customer service working with Niraj. My fiancé and I are very happy I chose Lauren B.
Mike P.
Niraj was great! Was very thorough and accommodating for what we were looking for. We were looking for a very unique and unconventional engagement ring and he went above and beyond and delivered past expectations! Did a lot of research and met with many j
Nora H.
My experience at Lauren B Jewelry was exceptional and exceeded any expectations. Eddie worked with me throughout the entire process and was very responsive which made for a pleasurable, personalized experience. The customizations I had done to the ring we
Daniel Z.
If you are looking for somewhere in NYC to buy an engagement ring, look no further than Lauren B Jewelry. We had the pleasure of working with Eddie. It was a stress-free, enjoyable experience and he made all of our ring dreams come true!Eddie made sur
Cami C.
Eddie and the team at Lauren B were extremely helpful, attentive, and professional throughout our entire shopping experience. The ring came out amazing and is exactly what we wanted!
Thomas Q.
If you are looking for a personalized jewelry shopping experience, look no further - Lauren B has it all! Fabrizio has been a pleasure to work with and has been working with us on our perfect ring since March of this year. He’s patient, understanding, and
Gina F.