44 E 46th St · New York, NY 10017              (212) 869-4731

Welcome to Our New York Store

Take a sneak peak inside our New York City showroom by watching this video here! The showroom is conveniently located at 44 East 46th Street, New York, NY 10017. It is nestled on 46th between Madison and Park avenues, two blocks from Grand Central Station, a short walk from Rockefeller Center, and easily accessible at ground level by taxi. For full store directions please click here and if you plan on driving use this website to find the best parking garage rates nearby.  

For the Health & Safety of our community we are requiring facemasks, limited capacity, no waiting area, and sanitary procedures. You can read more about it here 

At Lauren B, the showroom is broken down into different product sections to help create a smooth client experience.  Our diamond center-stone engagements are grouped together according to style and shape and seugues into our expansive moissanite engagement ring collection.  If you are in the market for the perfect band to pair with your engagement ring, be sure to browse our "wedding band bar" filled with various diamond and gemstone wedding bands in all carat sizes, stone shapes, metal colors and designs. We have both women and men designs available!  There is also a seated loose diamond viewing area where clients can compare center-stone options in a comfortable, hassle free environment. That area is surrounded by our color gemstone and yellow diamond collection and throughout the store you will find our fine jewelry collection including diamond and color stone earrings, necklaces, bracelets and cockatil rings.  

What makes the difference at our store is a dedicated, highly knowledgable team of professionals. Helping our clients find the perfect, timeless ring of their dreams makes each and every one of us happy every time! There is no guesswork here. Guiding you through the process of narrowing down endless options to a piece that fits your finger, your style, your budget, and your life, is something we take personally. Check out the Lauren B diamond & design adviser team here

While we are experts at providing every little detail, video, photo, phone call, and email in working with our convenient, online shopping experience, there is nothing like Lauren B’s in-store process. From working with loose diamonds, to designing pieces using our giant touchscreen, iPads, iPhones, and full set of CZ sizing rings, the showroom provides a hands-on, personalized path to designing your most cherished piece of jewelry.

Whether you are just browsing, or ready to produce your piece, please do come see us! You can contact us via phone at (212) 391-0633 or e-mail us directly at [email protected]  For full store hours and to schedule an appointment click here



Based on 200 Reviews
After searching endlessly everywhere in NY for the right engagement ring, Lauren B came through with the perfect one. I worked with Lauren and she really took the time to understand what I was looking for, budget, style, and all else and hand picked a bea
Jonathan R.
Lauren B was amazing to my fiancé and Me! We absolutely LOVE the Asscher cut ring we found at Lauren B. It was perfect for her, and Gabby was amazing in helping me secure it. We will definitely be back for future jewelry purchases. Thank you Gabby and Lau
Keely G.
Lauren B Fine Jewelry and Diamonds is a spectacular experience from start to finish. My new husband (yay!) and I had the pleasure of working with Lauren of Lauren B for both a custom engagement ring and each of our wedding bands. I came in with a very uni
Cristin M.
I worked with Claire and she could not have have been more amazing. I started browsing for engagement rings during the early parts of the pandemic when the store wasn't open and everything had to be done remotely and she could not have made the experience
Alex G.
I could not be happier with the quality of my ring and the service provided at Lauren B! Fabrizio was a great help for my fiancé Chris in assisting him in creating the most perfect diamond and setting combination! He gave great advice to us both and even
Samantha C.
I had an appointment at the Lauren B pop up shop in Los Angeles in February 2019 and it was a fantastic experience! I got to work with Gabby to create my dream engagement ring. In December 2019 my boyfriend proposed and now I get to look at this beauty on
Allison A.
I had such a great time working with Lauren B Jewelry and specifically Claire K.! She was so patient with all my various requests and questions and had great perspective on what bands / settings worked best with my oval diamond cut. I couldn't have asked
Jason S.
Love my engagement ring. And wedding band we purchased at pop up in Los Angeles ! Can't wait to purchase more jewelry from you!
Darina M.
Could not have asked for a better experience with Lauren B Jewelry. I worked with Courtney Urbas on creating my fiancé's dream ring. I told her the style I was looking for, and from there I gave her my full trust to create this ring. I live 6 hours away f
Rob H.
We have worked with Claire since the LA pop up, pre Covid, when they came out west. Then, Covid hit right in the middle of the manufacturing for our custom engagement ring. Claire communicated effectively and eased our concerns about the delays. NY reo
Patrick H.
Based on 750 Reviews
Lauren b has an amazing selection. Fabrizio helped me and showed me exactly what I was looking for. He was a good listener and was very respectful and responsive. He made the process so much easier than I ever imagined. I would recommend Lauren b to every
I’ve been following Lauren B on Instagram for a while now. Fabrizio was so amazing with helping my now fiancé pick out the perfect ring for me. I am so happy with it I don’t ever want to take it off! The size was a bit smaller but even shipping the ring t
Stephanie D.
Great experience working with Mike at Lauren B. Customized a wedding band with him and got a great price and great product. I would however suggest getting different quotes from their sales team to ensure consistency in customized orders.
Gene F.
My fiancé and I had the pleasure of working with Eddie. He was very professional and informative during the diamond selection process. He was able to find an amazing ring for us at a great price. When we needed to elect our wedding bands, he fit us in on
James F.
Lauren B Jewelry & Kathryn have been a huge part in my proposal & wedding process. Not only is their work incredible, they are a pleasure to work with, patient, helpful and professional. I live in FL and it feels like Kathryn is always there when I need h
Greg H.
My fiancé had the pleasure of working with Kathryn at Lauren B to create the perfect engagement ring. She was extremely informative without being pushy and overall, such a joy to worth with. Despite being local, because of COVID, everything was done virtu
Jen R.
Claire was fantastic to work with! I changed my mind a few times (because Lauren B. has so many beautiful options) and she pivoted and offered great advice at each turn! You can't go wrong working with Claire!
Shelby S.
Amazing service and it was a pleasure dealing with Tia.
David C.
My boyfriend and I went to the Lauren B pop-up in LA and had a great experience! Our appointment was with Courtney and she was super helpful with our vision and knowledgeable about the various options. Highly recommend Lauren B for custom engagement ring
Sarah V.
I knew my fiancé was smart enough to go through Kathryn, after we met her at the Los Angeles pop-up. She created the most incredible ring I've ever seen. The quality and sparkle are unprecedented and photos just don't do justice. Thank you Kathryn, for he
Annie K.