choosing the best diamond

When it comes to diamond shopping we all know one of the most important of the 4 C's is undoubtedly COLOR. A diamond is graded base on the absence of color. Color saturation gradually increases with each letter grade starting at D being colorless all the way down to Z. Rare diamonds are found in the colorless range of D, E, and F. A lot of value can be found by opting for a diamond in the Near Colorless range. Specifically we want to focus on I color diamonds since we find these offer amazing value when shopping!  There are ranges within each grade so some "I" colors will look much better than others. This is where we come into play! Providing you with real life visuals so you can make an educated decision.  Watch this close up video as a guide and read along below for a more in depth look on why we think I color diamonds make an amazing choice for you.  Continue reading →

A question we get asked often is what color, clarity and cut is the best? The truth is that there is not just one right answer. Not only will the answer be different for every diamond shape, it will also vary based on someone's personal opinion and the way you perceive diamond quality to your eye. The main goal for your diamond is to maximize your budget. Maximizing your budget entails balancing the size, color, cut, clarity, and shape to be the best it can be without over spending. In general we don't believe you should work in extremes by focusing on just one category and over-sacrificing on another. Here are a few tips we suggest for you to aid you in the diamond selection process:

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