Welcome to our
Lauren B's New York City showroom
at 608 5th Avenue on the third floor. Conveniently located on the iconic Fifth Avenue between 48th and 49th streets, near Rockefeller center and easily accessible by public transportation. Get directions
to visit our showroom. If you plan on driving, here's how you can find the best nearby garages and rates.
The LB Shopping Experience
Since 1978, Lauren B
has been a premier NYC destination for high-end, custom-designed engagement rings
, wedding bands
, and fine jewelry
. Our extensive collection is carefully categorized by center stone shape and style, making your shopping experience seamless. Choose from natural or lab diamond rings, as well as exquisite colored gemstone rings, all available in our ready-to-purchase selection.
Find your perfect wedding band from our curated collection of men's and women's designs-ranging from classic to contemporary. Whether you prefer natural or lab diamonds, our variety of shapes, metals, and styles ensures the perfect pairing for your engagement ring. We now offer a curated selection of authenticated luxury timepieces available in-store. View by appointment or inquire at timepiece@laurenb.com
.
Work one-on-one with a design expert to explore ready-to-purchase engagement rings, wedding bands, and fine jewelry, or create a custom piece tailored to your vision. Enjoy a luxury showroom experience with personalized guidance, ensuring a seamless journey to finding or designing your perfect ring.
The Lauren B Guarantee
We offer a limited lifetime warranty, ensuring you can cherish your jewelry for years to come.
Personalized Service
Work one on one with our design consultants to select, or design the piece of your dreams.
Curated Diamond Selection
Each diamond is hand-selected by our gemologists and accompanied by a GIA or VeraLume grading report for full assurance.
Handmade Rings
Each design is custom made by hand to ensure a seamless, elegant appearance.
Visit our New York City Showroom
Meet with an expert design consultant to explore our collection or create a custom ring tailored to your vision. Compare a variety of designs and loose diamonds in person for a truly personalized experience. Shopping remotely? We also offer virtual appointments for clients who cannot visit our NYC showroom.
I learned so much and Lauren made me feel truly special and personally cared for throughout the entire appointment. I highly recommend her!
Lauren S.
12/09/2024
I never felt rushed or pressured to buy. I look forward to many fun projects with Catherine and Lauren B in the future!
Andrea C.
11/14/2024
Lauren B is a jeweler in your corner for life. when they say lifetime warrantee - they mean it.
Nicole M.
11/07/2024
Catherine was wonderful to work with. Everything turned out perfect! Highly recommend!
Tonia M.
10/19/2024
Yulia was so helpful, patient and kind through the entire design process. Would recommend Lauren B and Yulia without hesitation!
Lauren S.
09/29/2024
My fiancé and I worked with Kimberly Farfan at Lauren B. She was incredible, answered all of our questions and helped us design the perfect ring.
Niña H.
09/28/2024
I do not like buying things online without seeing them in person first. However, I worked with Ariana and she was very helpful. I'm very satisfied with my purchase and if you're shopping at Lauren B, I would highly recommend Ariana to help you with your p
Lu L.
07/13/2024
Brittany is extremely knowledgeable and made the whole experience wonderful. We are so glad we went to Lauren B and highly recommend them. Thank you Lauren B and thank you Brittany!
Matt D.
07/11/2024
The service was great! Brittany helped get an upgrade for my wife's wedding band. She went above and beyond to make sure I had it in time for a family trip. Will be a returning customer!
Grayson Z.
07/09/2024
Lauren B was tremendous in my ring shopping. They made the experience easy and were really helpful in finding the perfect ring. Britta, my sales rep was awesome. Highly recommend.
David M.
07/07/2024
Thank you so much Adelina and Lauren B for all your help in creating our perfect engagement ring. Totally recommended 10/10. I'm looking forward to starting the process of creating the wedding bands with you.
Jose Oscar D.
07/06/2024
We worked with Mike to design our custom ring. The ring was built quickly and turned out even better than we had hoped for (and even ended up costing less than expected!). We had a great experience and will be going back here for our wedding bands.
Karson O.
07/02/2024
5.0
Based on 1,700 Reviews
A true pleasure working with the professionals at Lauren B. Fabrizio was very knowledgeable and the selection was unmatched. Highly recommend!
Owen D.
04/23/2025
Highly recommend Lauren B Jewelry to anyone looking for personalized, thoughtful, and elevated jewelry buying experience! Thank you, Lauren and team!
Galina O.
04/30/2025
I had a wonderful experience at Lauren B jewelry from purchasing our engagement ring to now. Overall, highly encourage any family or friends.
Nicholas C.
05/01/2025
My ring is beautiful!! Christina was so patient, understanding and helped me to design the ring of my dreams!! Thank you again
Gina A.
05/17/2025
My experience with Adelina at Lauren B Jewelry was nothing short of incredible. Thank you so much Adelina, we love you!!!
Ashley S.
11/26/2024
Christina Brown provided exceptional assistance, and I highly recommend her! She was professional, attentive, and incredibly responsive throughout the entire process.
Ryan K.
11/25/2024
Ariana S. was lovely to work with, helping my husband and I to custom-design a gorgeous engagement ring for me. We absolutely love the ring.
Nicole G.
11/20/2024
Had a great experience working with Fabrizio who was very knowledgeable and helpful.
So happy with the ring!!
Shreya A.
11/11/2024
My fiancé and I had a wonderful experience working with Adelina at Lauren B Jewelry! She made my vision for my dream engagement ring come to life.
Maria S.
11/04/2024
I chose Lauren B to shop for my fiancé's engagement ring & it was one of the best decisions I've ever made. I got a beautifully designed ring for a great price.
Mohammar M.
11/03/2024
We purchased an oval diamond eternity band with Fabrizio and loved it. Fabrizio was very helpful in store and kept us updated during production. Overall we recommend the jeweler.
Wei J.
10/30/2024
I would highly recommend Lauren B. Their staff is very personable and knowledgeable. It was an absolute pleasure working with Catherine throughout the ring selection process.