
In comparison to its white gold counterpart, platinum holds several advantages as a choice for jewelry, especially in the diamond engagement ring category. Platinum is a denser, stronger metal than white gold, which gives it a more substantial, weightier feel, while making it much more resilient to scratching. Also, because it is white in nature, platinum rings do not have to be rhodium plated to maintain its color. Lastly, platinum jewelry is made at least 80% pure, while gold jewelry can be as low as 58% pure gold- as is found in 14 karat gold. All the benefits of platinum also contribute to its one negative which is the high cost of this metal. Because platinum possesses many desirable characteristics from a jewelry standpoint, and is especially rare- found in only certain regions of the world- it is substantially more expensive than gold, making it impractical from an economic standpoint for some jewelry creations.