About Us

Diamond District Jewelers, New York: About Us

Lauren B Jewelry & Diamonds, located on Fifth Avenue in Manhattan’s world-famous New York Diamond District , is a family owned and operated jewelry store.  The company was established in 1974 by Avi and Bracha Behar, and named after eldest daughter Lauren. Since then, we have continued a family tradition of unrivaled service and gently priced, exceptional products.

As experienced jewelers in New York, we at Lauren B carry a wide selection of finely-crafted diamond and colored gemstone jewelry. We also specialize in custom engagement rings and wedding bands, and our considerable inventory of diamonds is GIA and EGL certified. Our expert staff and graduate gemologists bring decades of experience to the selection process and are eager to guide you through your purchase. Choose from an array of classic and contemporary styles, or have a ring custom made to your exact specifications.

It has been a known fact that over 80 percent of diamonds and fine jewelry that enter the United States make their way through the Diamond District of New York. At Lauren B Jewelry we offer you the finest quality jewelry and competitive prices in a comfortable atmosphere. As proud members of the 47th Street Business Improvement District and the Jewelers of America, Lauren B is committed to the highest standards, and we will make every effort to ensure your shopping experience is an outstanding one.

With the launch of www.laurenbjewelry.com, we seek to strengthen the relationships we’ve established with our customers—and create a few new ones!—through the ease of online shopping. Our “Best Offer" option, which gives you the ability to name your own price, is one way we hope to better serve our online customers. Our website continues to evolve according to your needs, and we value any suggestions on how we can improve your experience.

From our family to yours, thank you for visiting Lauren B Jewelry & Diamonds. 

Diamond District New York